Gamification in Online Gambling: Turning Gambling into Exhilarating Experiences
People get into gambling for all sorts of reasons. For some, it’s about that big dream of hitting it big one day. For others, it’s about the adrenaline. Then there are those to whom it’s mostly about the experience. People particularly love having an excuse to get to socialize and casinos are a wonderfully social establishment. The games people play on are continuing to offer an ever more vivid, varied, and immersive environment. What has particularly snatched many people’s hearts though are the gamification elements that iGaming genres now offer.
An extension of the experience
These delights, adding challenge and adventure to a long-established pastime, are bringing people back even more to rejoin the fun.
They are characteristic of all kinds of games, including:
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video poker
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bingo
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craps
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slots
This rich variety of prizes and rewards is about more than the trophies and the money. It’s about creating as rich of an experience for players as possible. Now, gambling is no mere simple transaction in which a person can either win or lose their money – it’s a full-fledged adventure.
Bonuses
One of the greatest motivators for people is that they can’t resist when they feel like they’re getting a better deal than they’re “supposed to” be getting. Bonuses are one of the biggest tools casinos use to get new players to sign up and then keep them around too. Let’s dive into the most popular types of bonuses.
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Welcome bonus: these are the biggest percentage bonuses offered, since the first step in registering and signing up at a casino is the biggest. These are often as high as several hundred percent. In order to claim that bonus, the player will have to at least match that amount in their wagered deposits though. This also gives the player the impression of generosity on the casino’s part, helping to sway people who are on the fence about playing.
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Deposit bonuses: These are rewards tied to subsequent deposits. They’re often structured as reload bonuses offering a percentage match on deposits made after the initial one. Some platforms offer seasonal or event-based bonuses coinciding with holidays or high-profile sporting events. This helps keep players invested and wagering more frequently.
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No deposit bonuses: these bonuses are quite small, often coming in the form of free spins. By not requiring a deposit to enjoy the bonus, it helps build trust and gives the player the chance to feel out the platform’s games. Sometimes these are reintroduced to re-engage dormant accounts.
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Free spins: these are instrumental in promoting newly launched slot titles or high-margin games. These are given in small amounts over several days, such as 10 per day for a week to encourage people to log in more frequently.
Loyalty points
These are designed to reward consistent play and build long-term relationships with users. Sometimes referred to as VIP programs, these help retain customers as well as foster a sense of progression and achievement. A casino might offer 1 point for every $10 wagered on slot games or $50 gambled on table games. These provide players a broad range of rewards, along with flexible ways they can enjoy them, such as:
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cashback: convertible into cash or bonus credits to extend gameplay or recoup some of their losses, often referred to as rakeback.
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merchandise and gifts: in some casinos, points can be exchanged for branded merchandise, gadgets, or luxury items. Some provide NFTs for free.
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VIP perks: high-tier players can use points to access VIP-only features like faster withdrawals, personalized customer support, or invitations to exclusive tournaments and events.
Tiered rewards: progression and prestige
These are designed to offer increasingly higher-value incentives as players achieve greater ranks. This system caters to casual users seeking occasional perks as well as high rollers aiming for elite status. There are usually several levels earned by gameplay, deposits, and other desired actions.
Progression mechanics include different status names marking milestones like:
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0,1,000 points: bronze tier
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1,001-5,000 points: silver tier
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5,0001-15,000 points: gold tier
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15,001 points or more: platinum tier
In some casinos, this status is retained for a limited time, such as a week, and players must keep up their activity to maintain their status, thereby injecting a sense of urgency. The highest tiers award people the highest percent bonuses, such as 100% for the lowest tier and around 150% for silver or gold tiers. At platinum level, cashback often rises to as high as 15% after starting at around 1-3% at the bronze level. The sense of achievement they get from their status at the casino is reminiscent of video game achievements.
Challenges
These are short-term goals offering immediate rewards. They also happen to cater to the human psychological need for keeping a routine. These commonly come as daily or weekly challenges and usually are tied to specific games or activities in a casino.
Daily challenges could be:
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Play 50 spins on a specific slot game
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Win three hands in blackjack or poker
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Bet a total of $100 on any game
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Log in and play at least one game today
Weekly challenges could be:
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Accumulate 1,000 loyalty points by the end of the week
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Try five different games across the platform
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Place a bet on three different live dealer games
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Participate in an online tournament this week
The rewards for completing challenges come in all shapes and sizes and are designed to appeal to a variety of types of gamblers. They are just as varied as those awarded based on loyalty points mentioned above. They entail a sense of urgency, motivating people to act quickly and not miss out on awards. Players also feel accomplished and get to enjoy instant gratification.
Mini-games and side bets
One of the hottest trends lately in gambling gamification has been the extension of bets in-game. This adds an element of spontaneity and more fun. Mini-games and side bets keep gameplay fresh. The former can be triggered randomly or by achieving certain conditions such as landing on a bonus symbol or meeting a specified wager threshold. Side bets meanwhile are additional bets usually tied to specific, hands, or outcomes in the main game.
Casinos also offer scratcher card mini-games which people can play during a poker or a blackjack session for instance. Then there are mini-games like dice rolls that you can play upon getting a certain hand in poker. People often can’t say no in these situations due to the fear of missing out.
Players can place side bets if they get a pair of matching cards in blackjack. Side bets like red/black or even/odd in roulette are another way to wager on outcomes beyond the primary bet. In poker, people can place side bets on specific hands like a flush or a straight too.
by Admin | Last Updated on 2025-02-14T12:33:01Z